Search engine optimization, or
SEO, refers to the process of increasing your websites position in the search engines results pages of search engines such as Google, Yahoo and MSN. In today competitive online marketplace, failing to leverage search engines to drive traffic to your website is a big mistake, especially when it is inevitable that your competitors will be doing exactly that. When it comes to deciding how to commit to
SEO, some businesses choose to outsource to an
SEO company or an
SEO consultant however other businesses choose to undergo
SEO training as a means of ensuring they have the in-house skills necessary to guide strategy, allot resources and truly represent the long-term goals of their business. Following are reasons why investing in
SEO training for your IT or marketing function is better than fully outsourcing
SEO to a sub-contractor and leaving your position in the search engines fully in their hands.
Before you start
SEO training, you should first understand what
SEO is.
SEO basically means optimizing the results of a persons search on the web to lead to your website.
SEO is a specialized search engine optimization which is a process to increase your website rank against specific keywords or search terms which are used by many visitors on Internet.